Juicy Couture

KIDS

While working at E.S.Originals, I played a key role in building the fashion licensed footwear collection for Juicy Couture girls and infant categories from ground up.

The process began with a deep understanding of brand identity and market position. From there, I moved into concept creation and line plan, including seasonal direction, color stories, materials, and branding details that aligned with Juicy Couture’s aesthetics. I worked hands-on through the prototype and development stages while collaborating with cross-functional teams and factories.

Over the years, through continuous iteration, sampling, and seasonal growth, the Juicy Couture girl’s and infant footwear collections expanded into a significant and recognizable assortment. Each season built upon last, strengthening brand consistency while allowing room for evolution and trend-driven updates.